About Robert

Devoted husband to Marie-Josee and father of James Daniel, believer, lover of life, ultimate optimist, coffee crazy man. Robert Shaar started his life journey in Montreal Canada and resided there until he was 25. He served as HSBC’s Canadian insurance division CEO after serving several District/Regional roles with them. He then moved to Richmond, VA, and after serving approx. 17 executive assignments in over 30 states, he decided to open his own business roughly 13 years ago. High-level management was enjoyable, but building and impacting skylines in a meaningful way have Robert exactly where he wants to be. Helping business owners with their full real estate and financial destiny is what gets him up every day. Robert loves showing how owning real estate will set up any business owner with financial security.


About Optimal Equity Corp

Optimal Equity Corp (OEC) is a specialized firm that helps business owners build, design, and finance their businesses real estate so they can maximize their long-term equity and begin realizing their optimal, financial benefits!

We provide clients peace of mind with a single point of contact for all phases of the project.

Our integrated, full-service approach enables us to provide a comprehensive list of real estate services that make it easy to begin reaping the financial benefits of owning your own commercial property. While we find and build your next location, you can stay focused on your #1 priority…running your current business.

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We are a turnkey operation – we manage the process, as a partner to our client, from start to finish.

At Optimal Equity Corp., it’s our mission to help you bring your commercial property from conception to completion.

First, we help the business owner locate their ideal site for their new location. Then, we help take care of the financing approval process, while we help them design the new space from the ground up, so it reflects their style of business.

We take care of the city work, permitting, entitlement process, etc. (areas that are daunting for the average person to navigate alone).

  • Our approach starts with the critical planning stage to fulling understand your goals and guard against unwelcome surprises, that usually create costly changes later on.
  • We collaborate with you, the business owner, on what is feasible for your particular building project and establish conceptual designs early on.
  • With a clear strategy, timeline and expectations, OEC is able to deliver high-quality buildings with an immediate value that support your organization's mission and vision—on time and on budget


OEC works only with dedicated professionals who tap into decades of experience across multiple sectors to best serve our clients. Our areas of expertise include:

  • Office space
  • Restaurants
  • Retail
  • Hospitality
  • Medical/Dental offices
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1021 Forestville Rd, Suite 200
Wake Forest, NC 27587

Phone: (610) 295-3699