Strategic locations:

Oftentimes, when we develop retail space, buildings are in “strategic locations”, and designed for neighboring tenants and business owners whose business “complement” each other, maximizing the overall appeal to their potential customers, while also increasing the valuation of their building.

No surprises:

We get loan approval UP-FRONT, and we have the financial approval process down. We pre-qualify clients ahead of time so that no time is wasted. Other builders do all the work before finding out their client cannot get the necessary funding.

Single point of contact:

We provide a single source of responsibility from site selection, design, and construction. This streamlines communication, guarantees budget, reduces cost, improves completion times, and allows the business owner to continue running their business without interruption.

We have long-standing partnerships with the best contractors, engineers, and design firms who understand the process and value of design-build construction.   

We are your partner every step of the way:

We can innovate, advocate, and execute when it’s needed most, especially during the most critical stages of the project. We ensure everyone works together to complete your project, on time and on budget – just the way you envisioned it!

This approach enables us to provide a comprehensive list of real estate services that save you time, money, and headaches.  

We handle the complexity:


  • Land acquisition
  • Municipal Regulatory Review (zoning, ordinance and permitting issues)
  • Coordinate Zoning Reviews
  • Land-use zoning approvals
  • Entitlement & Government Approvals
  • Identifying & applying for economic incentives

Alternative and creative financing:

Robert Shaar has been in the banking industry for over 20 years. He has access to the best financing options in the market, which is usually unavailable to the average business owner. Because of our experience, we understand how to package loans right the first time.

We are able to secure better deals than you can find on your own, often resulting in lower monthly payments than you were paying to lease your space.

Our specialty is in creative financing so that your transition to ownership is great for your business and affordable.

Optimal Equity Corp. can help assist with leasing out any additional space, and we can offer property management services. Both of which, are provided for additional fees.


Robert headshot_color


1021 Forestville Rd, Suite 200
Wake Forest, NC 27587

Phone: (610) 295-3699